Watchino Custom; The Signature of Iranian Art upon the Brow of Time
From the wrist that feels the pulse of your life each day, to the desk upon which your credibility stands.
We engrave your story — not with words, but with the grain of wood and the strength of metal — upon the canvas of time, so it remains forever.
We breathe soul into time.
Watchino Custom is the independent “artistic watchmaking” brand at the heart of the Roojin ecosystem. We believe every human being deserves an enduring mark upon the canvas of time. Whether it be a wristwatch that touches the pulse of your life each day, or a desk clock that immortalizes your credibility upon your desk. At Watchino, every piece is the result of a profound artistic co-creation.
Six Reasons Watchino Custom Is Unrivaled
Unique, Like Your Signature
Each Custom watch is a singular work of art. No second piece like it exists anywhere in the world. The wood, the metal, the engraving, and even the color of the strap all come together by your choice, to narrate your one-of-a-kind story. This is not a watch; it is a personal legacy.
Co-Creation with the Artist
In the making of your timepiece, you are not a spectator—you are a co-creator. Our designers listen to your idea, your emotion, or your memory and transform it into a visual concept. You review the design, share your thoughts, request changes, and ultimately give your final approval. This is not a purchase; it is an artistic collaboration.
Engraving Your Story onto Wood and Metal
A significant date. An inspiring phrase. A signature. A personal symbol. We immortalize it — by laser or by hand — onto the wooden body, the metal case back, or the dial of your timepiece. A watch that tells not just the time, but the memory.
Authentic Materials, the Soul of Nature
We use genuine woods (walnut, beech, maple, olivewood), high-quality metals (hypoallergenic stainless steel, rose gold, brass), and hand-stitched natural leather. Every piece carries its own unique texture, color, and grain. Nature is our silent partner in the creation of every work.
We believe in the quality of our craftsmanship. Every Watchino Custom piece—whether a wristwatch or a desk clock—comes with a 3-year Roojin Golden Guarantee. Our Japanese quartz and automatic movements, backed by technical certification, ensure your peace of mind when it comes to precision and durability.
A Box That Is Itself a Work of Art
Your timepiece arrives in a handcrafted wooden box, with ceremonial packaging and a letter from the artisan who created it. The box is beautiful enough to sit proudly on your desk or bookshelf. Unboxing a Watchino is an experience — never just the simple opening of a package.
How Does Your Dream Become a Timepiece?
The Discovery Call
Everything begins with a simple conversation. You share your idea, the occasion, or the feeling you wish to carry on your timepiece. We listen, we ask questions, and we draw inspiration. This step is the soul of the project.
Design & Mockup
Based on that first conversation, our design team creates two or three distinct conceptual designs. You will see them digitally (or, if you prefer, as detailed prints). You can combine elements, request changes, and share your thoughts until the final design is exactly what you had in mind.
Artisan Creation
Once you give your final approval, the magic begins. Our master craftsmen cut the wood, shape the metal, carry out the engraving, and assemble the pieces with meticulous care. (You can receive short images or videos of these stages to witness the birth of your timepiece.)
Ceremonial Delivery
Your timepiece arrives in a handcrafted wooden box, accompanied by a warranty card and a letter from the artisan who created it. This is no ordinary unboxing; this is the moment a personal heirloom is born.
What Can You Personalize?
Bespoke Design
Custom Engraving & Dial Design
Material Selection
Choose from woods (walnut, beech, maple, olivewood) and metals (stainless steel, gold, brass)
Exclusive Box
Available for all products
Designing a Complete Scenario, Not Just Selling a Product
From consultation through to the design and execution of the ritual, we craft a seamless experience. There's no catalog handed over and no picking from a list.
Guaranteed Flawless Execution and Worry-Free Delivery
From the very first call to the moment of delivery, everything is under our management. You simply witness the result: an enduring gift that reaches your audience without a single flaw.
The Roojin Services Advantages
Preventing Credibility Leakage
Through precise analysis before any spending, we rescue your budget from ineffective and forgettable gifts, steering it directly onto the path of lasting impact.
Real Savings Through Intelligent Targeting
When you know precisely which gift is right for which audience, you stop pouring your budget into ineffective goods. Your return on investment multiplies several times over.
Access to a Team of Strategists, Artists, and Sense Engineers
Without the need to hire or expand your internal team, you tap into the collective wisdom of a multidisciplinary team focused entirely on your brand's credibility.
Turning a Marketing Cost into an Enduring Intangible Asset
Our services are not a simple expense, but a long-term investment that returns to you for years in the form of trust, loyalty, and positive brand recall.
When We Earn the Trust of a Major Organization!
Crafting 7,000 unique works of art in a monumental organizational project for Arkan Sazeh Company stands as a golden page in Roojin’s portfolio. Relying on our exclusive partnership with Watchino — the House of Watch Art — we have proven ourselves on the grandest stages.
Exclusive Custom Timepieces
The Exclusive Partner of the Watchino Gallery
Are You Ready to Turn Time into a Canvas?
Contact us right now.
In a 20-minute conversation, we will transform your idea into a conceptual design and guide you along the path of creating your own artistic timepiece.
Crafting a fully bespoke timepiece is like composing a poem; it requires time, reflection, and a completely blank canvas.
But if today you seek a ready-made masterpiece to place your credibility upon your desk right now, the “Istā” and “Ārkā” desk clocks await you. Two pre-crafted works of art, yet still authentic, enduring, and worthy of your name. Own a Watchino Custom desk clock today. To receive the catalog of ready-made Watchino Custom pieces, including Istā and Ārkā, and to place your order, contact us. One call is the beginning of your lasting credibility.